60 Years Van Vliet Trucks Holland

09 Jan 60 Years Van Vliet Trucks Holland

From local supplier to global player

Van Vliet Automotive Group originated in the fifties of the last century. Bas van Vliet senior was a farmer by profession and signaled in these years a growing demand tor transport. The economy in the Netherlands recovered. Or, as we would say today in an international context: the Nethertands was an Emerging Market. Besides his agricultural activities, Bas van Vliet began in 1953 selling trucks, vans and cars. And that he had the right entrepreneurial spirit was evident in the years that followed. The vehicle sales becarne a greater source of income than farming.

Customization was from the outset the standard

lnitially the cars were purchased and sold in the same state. However, an increasing demand came for additional services. So Van Vliet began to set up a workshop. First to check the vehicles betere they were delivered, and later also to carry out maintenance work. A good and reliable product was of the utmost importance to him. He built a good reputation and had a loyal customer base in a large part of the Netherlands.

The growth of the family … and the company

Meanwhile five sons of Bas van Vliet senior grew up: Jan, Bas junior, Bert, Nol and Sjaak. Since childhood they made acquaintance with the commercial sector. Bas van Vliet senior managed to bring his insight and enthusiasm to his sons. All his sons …